Improve Your Bottom Line with Meta Ads

Did you know there are more than 240 million Facebook users in the United States? And over 65% of those users log in at least once daily.

Meanwhile, you can find 150 million browsing posts, stories, and reels on Instagram.

An impressive 50% of users visit the brand’s website or app after seeing its products or services on the platform.

With all of these platforms becoming “pay to play” for businesses, social media advertising is a great way to get in front of your target audience.

Facebook & Instagram (Meta) Ads

Have you ever run ads on social media and felt you were only throwing money down the drain?

Some agencies like to tout that you’re building brand awareness if you get tons of impressions and maybe even website visitors without conversions.

That’s B.S.

At Cloverstone, we are after conversions. We want to find those who will purchase from your website, fill out your lead form, or visit your location.

Unless your site has an incredibly long lead time from browsing to purchasing, we’re not impressed with millions of impressions that otherwise don’t do anything.

We. Want. Results.

And for our clients, we deliver.

Take a look at the results from this business (don’t worry, we’ve hidden any identifiable information).

This shows side-by-side results of when we managed their ads vs. one of their other agency partners. This is for the same amount of time with the same goal.

You will notice the impressions are very similar, but the cost per result is not even close.

Who would you rather have managing your ads?

And we’ve repeated it over and over again. Our approach has delivered an average return on ad spend (ROAS) of 19x for one client with a max of 26x. And that’s with a conversion action of an online purchase.

How would you like to see 19x your investment in sales from your ads?

Meta Ad Types

There are many types of ads to run on Facebook and Instagram:

• Carousels
• Image
• Video
• Collections
• Instant experience
• Story / Reels

The list goes on, especially when you consider the ad types in beta testing and the different goals your ads may have.

Test & Learn

We approach all parts of digital as test & learn. Then, we let the data lead us to success.

This is particularly true with social advertising. What works for one brand may not work for another.

If you have a t-shirt brand, will your ads work better if you show a person wearing the product or a flat lay?

Should it have a background and other props or be shown on a white background? Maybe a colorful background will work better?

Will a group of people wearing your product be better than one person?

These are all questions to be answered through testing on the platform.

So many brands believe they know best and launch with one particular image or video style.

Then, they can’t figure out why they’re not getting conversions.

This is why we test, test, test.

Wouldn’t you rather put a small budget behind each format and determine the winner before pouring money into it?

And that’s just the image.

We also must consider the placements, audience targeting, ad copy, emojis, CTAs, the landing page experience, and more.

Don’t waste your precious marketing budget without a concrete plan of what and how to test.

We can save you headaches and money through our system of testing and iterating to get the best possible return on your ad spend.

Ready to get started? Contact us.