Not sure where to start when it comes to digital marketing?

Should you start with online ads, SEO, social media, email marketing, or a combination?

As a business owner, you already have enough on your plate without worrying about figuring this out, too.

There isn’t one plan that fits every business. Your strategy can (and should) vary depending on your niche, customer, products and services, goals, and budget.

Even if a competitor does it, it doesn’t mean it’s right for you.

Where Do We Start?

At Cloverstone Digital, we work with you to tailor a custom digital marketing strategy solely for your business. And we consider your budget when building your plan.

Many clients come to us to get more traffic to their sites. While that goal can be great in theory, it is usually the wrong focus.

In most cases, you don’t need more traffic; you need the right traffic.

You need qualified, high-quality traffic ready to convert, whether a lead, a sale, or a visit to your physical location.

We will begin our partnership with an in-depth analysis of your business and website. We can’t address what we don’t know, so we will spend time getting to know you, your business, and your website.

What’s Included In The Planning Process?

We believe in transparency regarding what is included. We provide a fresh outsider’s perspective and use a critical eye to analyze your website and current marketing efforts.

We pour hours of work and analysis into creating a personalized plan for you. Here’s what you can expect:

• Get To Know Your Business
• Conduct The Site Audit
• Review Past & Current Marketing Tactics & Results
• Competitive and Industry Research
• Develop a Comprehensive Digital Strategy
• Present The Plan & Gather Feedback
• Agree On A Timeline & Next Steps
• Execute the Plan & Iterate

Get To Know Your Business

We find this is a crucial step that many digital marketing partners will overlook. They assume all they need to know is on your website. But we see that’s often not the case.

We will set up a call with you to learn as much as possible about your business and the why behind it. We want to know about your personality, which often translates to the business personality.

Your marketing plan should honor and respect that with the design and tone of your marketing. It is what sets your business apart. This background sets the stage for creating a personalized plan to grow your business.

Conduct The Site Audit

We begin by crawling your website to uncover optimization opportunity areas. This is done with tools/programs and manually.

We evaluate SEO implementation (technical and on-page), site speed, taxonomy, content, and user experience. In many cases, we uncover opportunities in all areas.

This output consists of pages and pages of spreadsheets and data. We are always willing to share the nitty-gritty details with you, but we also don’t want to overwhelm you with technicalities that may not be easy to understand.

Many of our clients are only concerned about the outcome and less interested in the nitty gritty behind it. How detailed we are in our reporting is completely your choice. We pride ourselves on transparency and will dive in as much as you want.

Review Your Marketing Tactics

Next, we will evaluate current or past marketing tactics and their results. This can include social media, online advertising, email marketing programs, local listings, shopping feeds, SEO, and more.

We review what you’ve tried and how your potential customers have responded to those tactics. We are looking for what has driven sales and leads for your business and, most importantly, profitable sales.

Rest assured, we don’t just throw out the baby with the bath water. If it’s working, we figure out how to maximize it.

If not, we recommend stopping it or changing the approach. Then, we determine what we need to do to get to the next level.

Competitor & Industry Research

It’s important to know what you’re up against.

Who are your competitors? What are the nuances of your industry? What data can we pull from both to help inform our strategy and execution?

Develop a Comprehensive Digital Strategy

It’s time to summarize what we have learned and make recommendations on how we can grow your business together.

This digital strategy explains not only what we will do but also why. Our plans include all tactics we will execute on your behalf, from SEO to search ads to email campaigns.

Present The Plan & Gather Your Feedback

We will present everything to you and look forward to receiving your feedback. This is usually done by emailing you a presentation and then setting up a time to chat after you’ve had time to do a first look.

It’s imperative that all parties are on the same page to have a successful plan. Based on your input, we will clarify any aspects, answer any questions, and transform the plan as needed.

Agree On A Timeline & Next Steps

After we finalize your plan, it will include a proposed timeline and a list of anything we need from you (and when) to succeed together.

We will also review the goals, expected results, and how we will continue testing and iterating.

It is important to understand that a digital strategy is never set in stone. It is a living, breathing document. Your plan and strategy will continue to reflect what we have learned as we test, learn, and optimize.

Execute The Plan & Iterate

With a plan in place, we jump in with both feet. You will receive monthly or quarterly reports (based on your preference) that review what we did in the last period and what we plan to do next.

You will also receive easy-to-understand reporting that shows the most important metrics to monitor continuously. These results provide a report card of our efforts and inform us of any necessary changes in strategy.

We are all about the numbers and will not rest until we achieve a profitable ROI for your business. And even then, we keep going. We enjoy the challenge of beating our results, too!

We look forward to celebrating those wins with you.